About Catrina
With a decade-long, fandom-forward career in entertainment, Catrina's sole mission in life is to tell stories that matter. Whether leading a legendary campaign for the latest science fiction movie or producing one of her own, Catrina's authenticity, strategic mind, and passion for what she does is what drives them to the next set in their career.
MARKETING PORTFOLIO
SOCIAL MEDIA STRATEGIST. COMMUNITY MANAGER. MARKETING DIRECTOR.These are just a few of the titles I have held throughout my vast career marketing numerous titles in film, television, gaming, and publishing. With over a decade of experience leading award-winning social, digital, and experiential marketing campaigns in the entertainment space, I have developed a strong understanding of what it takes to build loyal and ever-growing communities in the tech and gaming space.I’ve used this knowledge combined with my passion for immersive storytelling to create award-winning campaigns that resonate with audiences across the world.As a data-driven decision maker, I am passionate about social listening and using those skills to grow communities that are as enthusiastic as they are loyal; a combination I consider to be vital to the success of a brand at any level.For more information about my work ethic and career, click here to view my resume and read my interview with Forbes.I am currently the Marketing Director at Hunters Entertainment.
Below is a sampling of my work so far.
Asgard's Wrath II Activation @ The Game Awards
As a gaming Social Lead at hi5.agency, I played a key role in the development and execution of the 2023 social campaigns for our clients at Meta for the release of the Meta Quest 3's flagship title, Asgard's Wrath 2. Along with crafting the campaign strategy and developing the voice for the AW2 social accounts, I worked closely with influencers to amplify a special live activation at The Game Awards. Click here for press coverage of the activation.
@metaquest 📣 Meta Quest 3. Meta Connect. Sept 27. 📣 #MetaQuest3 #MetaConnect2023 ♬ original sound - Meta Quest
Meta Quest 3Our record-breaking marketing campaign for the Meta Quest 3 focused on the device's versatility to capture a wide demographic, which meant using versatile language that spoke to Gen Z, Millenials, and Gen X, all of whom would be looking for the most impressive new VR headset to bring home for the holiday season. My team researched where these three audiences lived on social media and tailored our content based on platform and population, reaching an impressive, wide audience to make the Meta Quest 3 the most successful VR headset of the 2023 holiday season.
Lord of the Rings: The Rings of Power Season 1
As Sr. Social Media & Community Manager at Cynosure Creative, I supported a client campaign on Prime Video's FanologyPV accounts as well as the official show account to promote the release of The Rings of Power.I also pitched and developed original content for both the release and sustain campaigns, including choose-your-own-adventure games to be played on Instagram stories and fan-focused content shares, spotlighting talented artists within the community.
@shiadanni The show I couldn’t stop watching 🖤👄 #PrimeVideoCreator #UndoneOnPrime ♬ original sound - Shiadanni
Undone Hispanic Heritage Month Campaign
I spearheaded the 2021 Latinx Heritage Month promotional campaign for Undone at Cynosure Creative for our clients at Prime Video. I worked closely and cross-functionally with multiple departments to pitch concepts to the client that highlighted Latine voices in front of and behind the camera, with a spotlight on Indigenous Central and South American cultures whose stories echo throughout the show's second season. I partnered with influencers like Shiadanni to create content highlighting Latine culture and how our stories are portrayed on screen.
Oxenfree 2 Announcement & ARG Campaign
For my clients at MWM Interactive and their development team at Night School Studios, I created various videos and worked cross-functionally with the developers to create an immersive multiplatform game. I engaged directly with the community via Discord, YouTube, and Social Media to drop clues. Created multiple videos, static images, and scripts to as part of the content roll-out. Players loved the ARG's immersive storytelling and would look for new clues via Discord, Social, and even seemingly-random telephone numbers dropped as clues.
MY WRITING.
I specialize in science fiction and fantasy stories about friendship, romance, adventure, and the radical notion of hope.
SHORT STORIES.
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Golden (Fan Project)
An EndingCOMICS.
Treasure in the Core Webtoon - 2018
Roomies of the Republic (Fan Comic) - 2019
Generational Issue One (Script Sample)
Treasure in the Core Volume One - Fundraiser Coming 2024SCRIPT SAMPLES.
Treasure in the Core - TV Pilot
"Project Droid" - A Fanfilm Proposal: Script | Watch Here
PERFORMANCE RESUME.
ON-CAMERA:
Actress - Stan Lee’s World of Heroes - Right Now (Music Video) - Mutant Delinquent
Guest Expert - Syfy’s Krypton: Making of a Legend
Guest Expert - Syfy’s Krypton: Legacy of Villainy
Guest - Black Series Rebels LIVE from A Shop Called Quest
Guest - Black Series Rebels: Catrina Dennis, Now with 100% More Star WarsVOICE ACTING
French Vanilla - Banzai Pecan: The Last Hope for the Young Century
Reina Mellyora - Zam Wessel: A Model Bounty HunterBEHIND THE CAMERA
Assistant Producer - Looking for Leia
Director & Producer - Roll for the Arts
ACTUAL PLAYS & TABLETOP RPGS
CURRENT
PODCASTS.
PODRO PASCAL is a podcast dedicated to the many performances of Chilean-American actor Pedro Pascal. In each episode, hosts Rachel Leishman and Catrina Dennis explore on-screen and behind-the-scenes stories about some of the performer's most gripping dramatic turns, joined by a roster of interesting folks from all over the internet.
Produced by Ashley Newby.
IN THE CANTINA (with ohcatrina) is an interview podcast about Star Wars fans, by Star Wars fans, inspired by the host's previous experience on the docuseries Looking for Leia - spotlighting Star Wars fans and the talents and interests that they've developed because of the epic saga set in a galaxy far, far away.
PAST
PODCASTS.
GET IN TOUCH.I am available for full time work, influencer opportunities, and contract work. Let's talk about how we can work together!