I'm Catrina!

I'm your favorite storyteller's favorite storyteller.

About Catrina

With a decade-long, fandom-forward career in entertainment, Catrina's sole mission in life is to tell stories that matter. Whether leading a legendary campaign for the latest science fiction movie or producing one of her own, Catrina's authenticity, strategic mind, and passion for what she does is what drives them to the next set in their career.

Catrina Dennis

MARKETING PORTFOLIO

SOCIAL MEDIA STRATEGIST. COMMUNITY MANAGER. MARKETING DIRECTOR.These are just a few of the titles I have held throughout my career, marketing numerous titles in film, television, gaming, and publishing. With over a decade of experience leading award-winning social, digital, and experiential marketing campaigns in the entertainment space, I have developed a strong understanding of what it takes to build loyal and ever-growing communities in the tech and gaming space.As a data-driven decision maker, I am passionate about social listening and using those skills to grow communities that are as enthusiastic as they are loyal; a combination I consider to be vital to the success of a brand at any level.For more information about my work ethic and career, read my interview with Forbes and browse my LinkedIn Profile.I am currently available for freelance and full-time work.

KinForge Announcement Trailer
On the very same day that I was hired, I leapt head-first into preparing a full-scale social media campaign (two, in fact: paid and organic) for the launch of the KinForge announcement trailer that was scheduled to launch three days later.Utilizing the content already created by the art department, I created an effective budget to scale video views, and a strong set of CTAs for our paid and organic content to drive wishlists for the game on Steam. The result was over one million views on the YouTube trailer, over 5K wishlists on Steam, and a strong launch of the game’s social platforms that garnered over 2k entirely organic followers.My efforts on the brand’s social media channels also brought in an angel investor for the game and assisted in investor pitches for the company’s next round of funding.

Mycologist's Primer Kickstarter Campaign
As the Marketing Director at Hunters Entertainment, I led a highly successful crowdfunding campaign for Double Proficiency's Natural World Library series, raising over half a million dollars ($515,256 at campaign close) for their latest publication, Mycologist's Primer.I utilized a multi-faceted digital approach by combining organic social media outreach with targeted paid advertising through BackerKit and Facebook. By collaborating with influencers to create original content, we expanded our reach to new audience segments, resulting in 43% new audience acquisition and introducing first-time customers to the Natural World Library ecosystem.

Asgard's Wrath II Activation @ The Game Awards
As a gaming Social Lead at hi5.agency, I played a key role in the development and execution of the 2023 social campaigns for our clients at Meta for the release of the Meta Quest 3's flagship title, Asgard's Wrath 2. Along with crafting the campaign strategy and developing the voice for the AW2 social accounts, I worked closely with influencers to amplify a special live activation at The Game Awards. Click here for press coverage of the activation.

Meta Quest 3Our record-breaking marketing campaign for the Meta Quest 3 focused on the device's versatility to capture a wide demographic, which meant using versatile language that spoke to Gen Z, Millenials, and Gen X, all of whom would be looking for the most impressive new VR headset to bring home for the holiday season. My team researched where these three audiences lived on social media and tailored our content based on platform and population, reaching an impressive, wide audience to make the Meta Quest 3 the most successful VR headset of the 2023 holiday season.

Lord of the Rings: The Rings of Power Season 1
As Sr. Social Media & Community Manager at Cynosure Creative, I supported a client campaign on Prime Video's FanologyPV accounts as well as the official show account to promote the release of The Rings of Power.I also pitched and developed original content for both the release and sustain campaigns, including choose-your-own-adventure games to be played on Instagram stories and fan-focused content shares, spotlighting talented artists within the community.

Elemental Promotional Campaign for Disney
At Cynosure Creative Agency, I led social creative and copywriting for Disney's "Elemental" movie campaign. It resonated deeply with audiences because I drew authentic parallels between the film's immigrant narrative and personal experiences as someone who comes from an immigrant family.I successfully pitched and developed content strategies for Disney's "Elemental" social media campaign, focusing on universal themes of family, belonging, and cultural identity within the film. Through compelling social copy, I created authentic connections with first and second-generation immigrant audiences while maintaining broad appeal.

Oxenfree 2 Announcement & ARG Campaign
For my clients at MWM Interactive and their development team at Night School Studios, I created various videos and worked cross-functionally with the developers to create an immersive multiplatform game. I engaged directly with the community via Discord, YouTube, and Social Media to drop clues. Created multiple videos, static images, and scripts to as part of the content roll-out. Players loved the ARG's immersive storytelling and would look for new clues via Discord, Social, and even seemingly-random telephone numbers dropped as clues.

MY WRITING.

I specialize in science fiction and fantasy stories about friendship, romance, adventure, and the radical notion of hope.

SHORT STORIES.
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Golden (Fan Project)
An EndingCOMICS.
Treasure in the Core Webtoon - 2018
Roomies of the Republic (Fan Comic) - 2019
Generational Issue One (Script Sample)SCRIPT SAMPLES.
Treasure in the Core - TV Pilot
"Project Droid" - A Fanfilm Proposal: Script | Watch Here

ACTUAL PLAYS & TABLETOP RPGS

Catrina currently plays Lua Aihnoa as part of the main cast of An Unwavering Force, a Star Wars Actual Play Podcast.

CURRENT
PODCASTS.

EARTH GIRLS ARE ANGRY! is an interview-style, audio-only podcast hosted by ohcatrina. In each episode, Catrina is joined by fellow angry babes to discuss contemporary topics, and how we balance rage and whimsy to make our dreams come true.

PODRO PASCAL is a podcast dedicated to the many performances of Chilean-American actor Pedro Pascal. In each episode, hosts Rachel Leishman and Catrina Dennis explore on-screen and behind-the-scenes stories about some of the performer's most gripping dramatic turns, joined by a roster of interesting folks from all over the internet.
Produced by Ashley Newby.

WHAT'S GLUP? hosted by Catrina Dennis is an interview-style podcast that welcomes a new guest on each episode to talk about the Star Wars characters they're most passionate about.

PAST
PODCASTS.

IN THE CANTINA (with ohcatrina) is an interview podcast about Star Wars fans, by Star Wars fans, inspired by the host's previous experience on the docuseries Looking for Leia - spotlighting Star Wars fans and the talents and interests that they've developed because of the epic saga set in a galaxy far, far away.

There's only ONE RULE in this Fight Club: LET THE WOOKIEE WIN. Catrina Dennis breaks down the moves and making of the most iconic fights from the Star Wars saga! FIGHT FIGHT FIGHT!

In this multi-fandom podcast, hosts Kayla Sutton and Catrina Dennis delve into various topics about the past, present and future of fandom with la gente in mind.

GET IN TOUCH.I am available for full time work, influencer opportunities, and contract work. Let's talk about how we can work together!